So, the premise is that you’re too busy to even call your mother on Mother’s Day. What do you do? Well, you outsource that task to a company in India (of course).

And they’re expecting this idea to fly. It’s called MomSourcing (I swear).

Quoting the original ad:

“You know you should call your mom on Mother’s Day. But in today’s fast-paced world, between work, hobbies, and “me time”,  it can be hard to squeeze in.”

Just for the record, my mother would kill me, so it’s not even an option for me. But if it sounds like a hot idea to you–go for it! You know that drive-thru church idea in Vegas certainly filled a nitch.

(Mother is a very creative ad agency in New York.)